Public Relations-Business, B.S.

Required Courses

• BRDC 127 - Introduction to Digital Storytelling 3 hours
• COMM 397 - Communication Research (W) 3 hours
• JOUR 105 - Writing for the Media 3 hours
• PREL 235 - Public Relations Principles and Theory 3 hours
• PREL 246 - Fundamentals of Advertising 3 hours
• PREL 310 - Social Media Strategies 3 hours
• PREL 455 - Public Relations Strategy and Management 3 hours
• PREL 482 - The Public Relations Campaign (SERV-2) 3 hours
• PREL 485 - Public Relations Techniques 3 hours
• PREL 493 - Public Relations Internship 1-3 hours (1 hour required)

•  

• ARTG 115 - Introduction to Graphic Design 3 hours

• or

• JOUR 208 - Publication Tools and Techniques 3 hours

Total 34 Hours

Required Courses

• ACCT 221 - Principles of Accounting I 3 hours
• ACCT 222 - Principles of Accounting II 3 hours
• BMKT 326 - Principles of Marketing 3 hours
• BUAD 201 - Business Major Qualification 0 hours
• BUAD 217 - Business-Computer Concepts and Applications 3 hours
• BUAD 305 - Introduction to Business Analytics 3 hours
• BUAD 312 - Professional Communication and Leadership 3 hours
• BUAD 339 - Business Law 3 hours
• BUAD 488 - Seminar in Business Administration 1 hour
• ECON 224 - Principles of Macroeconomics 3 hours
• FNCE 315 - Principles of Finance 3 hours
• MATH 117 - College Algebra 3 hours (only if MATH ACT below 18)
• MGNT 334 - Principles of Management 3 hours
• MGNT 464 - Business Strategies (W) 3 hours

•  

• BUAD 412 - Preparing to Meet the Firms 1 hour

• or

• COMM 415 - Portfolio and Career 1 hour

Total 35-38 Hours