Apr 05, 2020  
Graduate Catalog 2019-2020 
Graduate Catalog 2019-2020 [ARCHIVED CATALOG]

BMKT 550 - International Marketing Management

3 hours
Analyze international markets and development of strategic and tactical options for marketing across national boundaries. Cultural norms, behaviors and nuances are evaluated for appropriate marketing strategies and tactics. Develops students’ knowledge of theoretical concepts and practical aspects of marketing for firms competing in countries with different cultural, legal, economic, and political environments. Designed for those who plan to work for multinational companies and those who want to enrich their knowledge of the international marketplace.