Apr 05, 2020  
Graduate Catalog 2019-2020 
Graduate Catalog 2019-2020 [ARCHIVED CATALOG]

BMKT 520 - Integrated Marketing Communications

3 hours
Principles and practices of managing promotional activities including advertising, sales promotion, public relations, and other subtle methods companies use to communicate with their customers. Provides an approach to management that is thoughtful, sophisticated, and state-of-the-art, while being practical and relevant to “real world” communications, planning, decision-making, and control.
Prerequisite(s): BUAD 540 .