Jun 12, 2021  
Undergraduate Catalog 2019-2020 
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

BMKT 423 - Principles of Integrated Marketing Communication (SERV-2)

3 hours

An analysis of integrated marketing communications, with an emphasis on the role of advertising, promotion, direct marketing, and public relations. Topics include setting advertising objectives and budget, media strategy, creative strategy, and evaluating promotional effectiveness. Focus is on the design and management of a complete promotional strategy for an organization.
Prerequisite(s): BMKT 326 .
WINTER, even years