Jun 19, 2019  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

PREL 482 - The Public Relations Campaign (SERV-2)

3 hours

In this course students apply public relations strategy in planning a campaign for a local organization utilizing the four-step method: research, action planning, communication and evaluation. This course involves real world application of communication theory and techniques with a nonprofit client. This course also meets the requirements for a service learning class.
Prerequisite(s): COMM 397 , PREL 235 , PREL 485  or permission of instructor.