Jun 12, 2021  
Undergraduate Catalog 2010-2011 
    
Undergraduate Catalog 2010-2011 [ARCHIVED CATALOG]

BMKT 326 - Principles of Marketing

3 hours
Prerequisite(s): ECON 213 , ECON 225  or concurrent enrollment.
A study of customer relationship management and the functions of marketing, including product, price, place, and promotion as they relate to consumers.