May 12, 2021  
Undergraduate Catalog 2014-2015 
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

School of Journalism and Communication

Dean: Linda Potter Crumley

Faculty: Lorraine Ball, Lynelle Ellis, Tara D. Hargrove, Pamela M. Harris, Kendra Stanton Lee, Andy Nash, Stephen Ruf, Greg Rumsey

Adjunct Faculty: David Barasoian, Chris Carey, Ryan Harrell, Volker Henning, John Keyes, Sam Nkana, James Seward, Billy Weeks

Program Coordinators: 

  • Mass Communication, Greg Rumsey
  • Public Relations, Greg Rumsey
  • Public Relations and Business Administration, Greg Rumsey
  • Broadcast Journalism, Stephen Ruf
  • Communication Studies, Linda Crumley
  • Journalism, Andy Nash
  • Media Technology A.S., Lynelle Ellis

Advisory Council: A current list of Advisory Council members is kept in the School of Journalism and Communication.

Mission Statement

In harmony with Southern Adventist University’s Christian environment, the School’s programs integrate theory and practical skills necessary for graduates to serve in communication-related careers or to enter graduate school.

Admission Criteria

To graduate with a degree from the School of Journalism and Communication, acceptance to the School is required. Declaration as a major is not the equivalent to acceptance to the School of Journalism and Communication. Minimum requirements for admission to the School of Journalism and Communication are:

  • Acceptance to Southern Adventist University
  • A minimum English ACT score of 18 or SAT equivalent
  • Completion of category A general education English and Math requirement
  • Completion of COMM 103 
  • Completion of JOUR 105  with a grade of “C” or better
  • Earned overall GPA of 2.25 or better

Students pursuing a major offered by the School of Journalism and Communication will be considered for admission at the end of the freshman year (24-32 hours). Transfer and change-of-major students will be considered for admission on a case-by-case basis.

The School of Journalism and Communication provides an educational environment in which future leaders in telecommunications, journalism, public relations, and related areas can acquire the enduring ethical concepts, the intellectual discipline, and the professional abilities necessary for the mastery and management of a wide range of writing, editing, and other journalistic and public relations skills and techniques.

The School offers the Bachelor of Arts Degree with majors in Communication Studies and Journalism, a Bachelor of Science Degree in Mass Communication, Public Relations, and a Bachelor of Science Degree (combined major) in Public Relations and Business Administration as well as an Associate of Science Degree in Media Technology. Minors are also available in Advertising, Broadcast Journalism, Communication Studies, Intercultural Communication, Journalism (News Editorial), Media Production, Photography, Public Relations, and Sales.

All students completing a bachelor’s degree in 1) Journalism or 2) Mass Communication with a Writing/Editing emphasis will be expected to submit a portfolio during their senior year, including a representative collection of significant work done for class assignments in their major courses, along with a self-critique and discussion of skills and knowledge gained through those projects.

Students graduating with a degree in Communication Studies may find work in corporations, nonprofit organizations, government agencies, and a variety of religious and educational institutions. Students who pursue this degree are prepared to seek employment as communication specialists in a variety of settings.

The Journalism major prepares students for careers as reporters, writers, videographers, producers, and editors for daily and weekly newspapers, magazines, radio and television stations, online news providers, wire services, publishing houses, and for the vast array of news organizations that serve the church, business, industry, governmental agencies, the medical field, colleges and universities, and other nonprofit organizations.

Students graduating with the Bachelor of Science in Mass Communication have a broad communication education with a selected specialty that prepares them for a large variety of communication jobs in the church, in corporations, and also in nonprofit organizations.

Public Relations majors are prepared for careers in business, industry, government, the church, colleges, universities, hospitals, and other medical institutions, and in a wide range of organizations.

The dual major of Public Relations and Business Administration is a unique degree program. Because it contains the core classes from both majors, it equips students with public relations and business skills and makes graduates especially competitive in the corporate world.

All of the School’s bachelor’s degree majors prepare students for entry into graduate schools nationwide.

The associate degree in Media Technology prepares the student for entry level positions in media production, desktop publishing, or web design.

Members of the faculty will advise each student in planning a study program that is supportive of individual career goals, that meets degree requirements of the School of Journalism and Communication, and fulfills General Education requirements.


All baccalaureate degrees offered by the School of Journalism and Communication require that at least 12 upper division hours of the respective degree requirements must be taken at Southern Adventist University.

Meet The Firms

Meet the Firms is a program sponsored by the School of Journalism and Communication, and other schools on campus to facilitate students in locating internships and jobs in their fields of study. A Meet the Firms job fair is held each fall and winter semester. A variety of invited companies meet with students to interview, network, and mentor in preparation for placement.

Internships and On-the-Job Training

Because of the strong relationships which the school has developed with the Chattanooga area mass media, students in journalism, broadcasting, and public relations have many opportunities to meet and work with professionals in television and radio news, in public relations, advertising, and on daily and weekly newspapers.

Internships: Helping students locate internships at newspapers, in publishing houses, in public relations and fund development departments in hospitals, in advertising agencies, and in radio and television newsrooms is a vital part of the education program provided by the School.

An Advisory Council and a Consulting Board advise the school in providing internships that give on-the-job experience. The School also participates in the General Conference internship program in which students work in various denominational institutions. The University radio station, WSMC FM90.5, and other media outlets provide learning opportunities for students.

Campus Publications: Students can gain valuable experience as writers, editors, and producers by working on Student Association productions such as Southern Accent, the campus newspaper; Southern Memories, the yearbook; and Strawberry Festival, the annual multi-media review of the year.


To make satisfactory progress toward preparation for the job market, students majoring in the School will be expected to attend school assemblies and other professional meetings sponsored by the School.

Students should demonstrate their growing professionalism through involvement in the operation of WSMC FM90.5; in the publication of the Southern Accent, Southern Memories, or some other publication; or in communication activities for a campus, church, or community organization.

Participation in the Communication Club and involvement in a professional organization such as the Society of Adventist Communicators, the Southern States Communication Association, the  Society of Professional Journalists, or the Public Relations Student Society of America are also evidence of professional commitment.

School files for each student majoring in the School serve as a source of information for professors asked to provide recommendations for students seeking practicum, internships, or job positions.

Students in the School will be given a writing skills test when they take JOUR 105 . On the basis of the results, advisers will recommend any needed remediation, which students must complete before registering for other writing courses offered by the School.

School effectiveness will be assessed by combining the results of the cumulative evaluations, student evaluations of courses, and questionnaires completed by alumni and supervisors of interns. To determine that the curriculum meets the objectives of the School and the standards of the Accrediting Council of Education in Journalism and Mass Communication, the faculty makes an ongoing analysis of courses required for majors.




Combined Majors